| Short Description: | Public Relations Rsch Mthds |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Requisites
Students who have completed PRL3012 are not permitted to enrol in PRL2012.
Other requisites
Students will require access to e-mail and have internet access to UConnect for this course.
Synopsis
Public relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional needs in the public relations field. These methods include focus groups, content analysis, in-depth interview and survey methods.
Course offers
| Semester | Mode | Campus |
|---|---|---|
| Semester 2, 2020 | Online | |
| Semester 3, 2020 | Online |